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Index of B

Bait-and-switch

The process of submitting one web page to a search engine or directory and substituting a different page with unrelated or spam content on the server after the search engine or directory has recorded the information about the initial web page.

Bandwidth

Bandwidth measures the amount of data that can be transferred between computers over the Internet. It is typically measured in bytes (kilobytes, gigabytes, etc.) and is an important consideration for anyone who has a Website or page published to the Internet.

Below the fold

On a web page, content that is "below the fold" requires that a user scroll vertically to view that content.

Best of the Web

The elite Inktomi database currently comprised of over 115 million documents that come from Inktomi's natural crawling of the web. Web sites listed in this index are the most popular documents on the web through Inktomi's link (popularity) analysis. Abbreviated as BOW.

bookmarklets

A bookmarklet is a short piece of JavaScript embedded in a browser bookmark. The JavaScript is executed when the bookmark is selected. The magical thing is that this execution occurs in the context of the current page. The bookmarklet has access to the full document object model of the page and can modify it and use the information therein to launch new windows or redirect the browser to other sites.

Boolean search

A search on a computer database, such as a search engine, for keywords that best describe your topic using Boolean operators such as AND, OR, and NOT.

Breadcrumbs

A form of text navigation showing a hierarchical linking structure of a web site. The current location within the site is indicated by a list of pages above the current page in a hierarchy, leading up to the home page. A typical set of breadcrumb links might look like this: Home > Products > Widgets > Widgettes.

Bridge page

Another term for a doorway page.

Browser

The software used to view, manage, and access web pages by interpreting hypertext and hyperlinks. The two most common browsers are Netscape Navigator and Microsoft Internet Explorer. Firefox is a new alternative which is becoming very popluar.

Business to Business (B2B)

Abbreviation for Business to Business. A B2B web site sells products and services to other businesses.

Business to Consumer (B2C)

Abbreviation for Business to Consumer. A B2C web site sells products and services to consumers and the general public.