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Web accessibility is more than just good practice. For many organizations, it is the law. Governments worldwide have mandated that their federal agencies have accessible websites, and private firms must pay attention.

In the 2003 Australian Bureau of Statistics (ABS) Survey of Disability, Ageing and Carers (SDAC) one in five people in Australia (3,958,300 or 20.0%) had a reported disability. The Survey also found that an additional 3.1 million people had some sort of impairment but it was not bad enough to restrict them in their daily activities. Of the total of those who had some form of disability (i.e. the 3.6 million group) approximately 3.2 million people experienced some sort of restriction with respect to daily activities, employment or schooling.

Making your online business accessible to all individuals, including those with disabilities, demonstrates good corporate citizenship, reduces the risk of litigation, costly settlements, unfavorable publicity, and potential loss of business and will help you comply with federally regulated guidelines and best practices.

Non-compliance with guidelines, worldwide legislation and best practices discriminates against people with disabilities who should be able to access your online business, and can negatively impact your corporate brand and your bottom line.

Benefits

• Reduce discrimination and risk of litigation, costly settlements, unfavorable publicity and potential loss of business by enabling access to those with disabilities
• Enable compliance with federally regulated guidelines and best practices. Governments worldwide have enacted laws and regulations that require websites be accessible.
• Capitalize on large market opportunity: over 10% of the online population has a disability (750 million people worldwide, 3.6 million Australians, 55 million Americans). According to iCAN, people with disabilities have a discretionary income of more than US$188 billion dollars.

Simply has considerable experience in designing and redeveloping websites so that they are accessible in accordance with recognised accessibility and usability regulations. Call us today and we will steer you in the right direction.